We spent a few days earlier this week in Vegas at the Independent Oracle Users Group conference called COLLABORATE07. It is co-hosted with the Oracle Applications Users Group and the Quest Software Users Group.
There is nothing better than hobnobbing on the floor with tons of users and potential customers to share ideas about new products and solutions. By far the most compelling response was the near unanimous interest in solutions that increase performance.
Performance at the highest level is a simple and straightforward message. Get your job done faster. Be more efficient. Save time. Save money. It doesn't take long to explain this type of solution and for people to understand it.
But the best part is the next level of discussion. Do I need to change my applications? Nope. Database? Nope. How about my storage? Nope. Curiosity continues, then more questions and answers, and then a smile and a request for more information.
In the past, increasing performance for databases meant weeks or months of tuning; it meant long and arduous examination of every piece of the equipment in the overall equation, scrutiny across logs and tables, and maybe the opportunity to increase by single digit percentages.
Now with centralized storage caching, customers have a transparent way to get a big boost in I/O performance, and a corresponding improvement in database performance, without requiring a change-out or forklift upgrade to the rest of the infrastructure.